Diversifying craft beer isnâ€™t just a good idea â€“ itâ€™s good business.
â€œThereâ€™s an economic imperative here,â€� said J. Nikol Jackson-Beckham, diversity ambassador for the Brewers Association. â€œDo you want to make more money or not? There arenâ€™t enough young white dudes out there â€“ thereâ€™s just not.â€�
Jackson-Beckham, also an assistant professor of communication studies at Randolph College in Virginia, was one of the keynote speakers this week at the fifth annual Ohio Craft Brewersâ€¦