MillerCoors bringing back Miller High Life Champagne bottles for holidays

By November 8, 2018 News

MillerCoors, the U.S. division of Denver-based Molson Coors Brewing Co. (NYSE: TAP) will sell Champagne bottles this holiday season, but true to form, they won’t include actual sparkling wine.

The bottles will contain Miller High Life, long promoted as the “Champagne of Beers” in marketing and advertisements by the Chicago-based beer company that maintains significant operations in Milwaukee. MillerCoors has market tested the 25.4-ounce bottles in both its primary midwest markets in recent years,…