Hershey says ‘ahoy’ to Pirate Brands

By September 14, 2018 News

Hershey Co. is upping its investment in snacks with the purchase of Pirate Brands for $420 million.

The transaction is expected to close in the fourth quarter of 2018, the company said, subject to regulatory approvals and other closing conditions. Pirate Brands’ snacks include the Pirate’s Booty, Smart Puffs and Original Tings.

Hershey CEO Michele Buck has said it’s her goal to turn Hershey into an “innovative snacking powerhouse,” Food Dive reports.

Mary Beth West, the company’s chief growth…