Alternative meat companies step up efforts to upend a $1.8 trillion industry

By May 15, 2021 News

For years the sustainability ‘nerds’ behind alternative meat have asked you to think deeply about your burger. But after a banner year of investment, and breakthroughs in technology and distribution, leaders in the industry feel more confident to ask consumers for less, as these companies get closer to taking meaningful market share from conventional meat than ever before.